The Revenue Formula

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they

Episodes

Total: 185

What if we told you there are 7 simple mistakes companies make over and over again?From the misalign

Do you recognize this in yourself or someone else: You're working hard. More than what's required. Y

Whether you're a new CRO, VP of Marketing, or RevOps, if you want to earn your title, you'll want to

Yes. Tenure for tech is relatively bad when comparing to other industries. But is that a problem? An

What does it take to build a succesful salesteam? And what does it take to replicate it? That's what

When folks run outbound, they eventually also run inbound. But should those motions really be separa

That's not the number I have. How did you calculate it? What field did you use!!?. Data promises ama

Yes, customer success should be a profit center. But for many companies, it's just not.In this episo

The fastest growing companies use growth models. You probably already have one - but is it fully bui

Yes, inflation can be boring. No, you can't ignore it even in the GTM teams. We discuss what problem

Will AI replace your sales team? Can it? Should it? What is AI even? This and much more, we talk wit

What does a SaaS company, an airline and an oatmilk company have in common? They're challenger brand

The majority of revenue comes after the initial sales. A 5% lift in retention can lead to a 20-95% i

If you're north of $5M ARR, 40% of new revenue should come from existing customers. Are you seeing e

Thought experiment: What would happen if you put RevOps in charge in sales? Well, we spoke Ryan from

The plan that kill teams

2024/8/6

It's planning season again. The most agonizing process for GTM teams needing to plan their targets.W

PLG sucks. Especially if you don't know what you're doing.Too many people assume you just turn on th

Are you "on the bench" looking for a new job in b2b SaaS?. Not sure how to know if the next place is

Plenty of reps aren't making quota - but there are some very simple reasons why we see again and aga

When volume won't cut it

2024/7/16

There's a phase shift that happens to any b2b SaaS company. The shift away from volume to efficiency