If you're north of $5M ARR, 40% of new revenue should come from existing customers. Are you seeing enough revenue from expansion?
Even if you're getting expansion, maybe you can get more - we talk about a few ways to achieve it.
(00:00) - Introduction
(02:34) - Why does expansion matter?
(05:45) - Challenges with Expansion
(08:19) - Strategies for Effective Expansion
(10:28) - Do you get the right customers and do they want more?
(19:14) - Add-Ons and Multi-Product Strategies
(26:45) - Customer Success and Resource Allocation
(28:34) - How many CSMs do you really need?
Mentions & SourcesOpenview SaaS benchmarks)Elena Verna)
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