The Revenue Formula

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they

Episodes

Total: 215

If you're feeling anxious about AI. If LinkedIn's making you doubt your GTM. You need this episode.W

No. This is not a tactical episode. But. You will get a real look inside of a company being created.

If you're running outbound. If you're using SDRs. Or planning to. You've got to listen to this episo

Over the last year or so, Klarna has been on a rampage to automate away. They've sliced tools, costs

We had to record this unusual episode. In what feels like a single day, a year's worth of drama has

Getting AEs to self-prospect is fun: AEs will complain, procrastinate, and straight up not do it.In

How to scale past $10M ARR. GTM Engineering. How AI is changing the game and much much more.We got M

Usually, we share advanced analysis to run, cases of amazing tech companies, or something else.Today

If there's something we all love, it's to root for david beating goliath.And right now, there's a sm

With every new technology, there's a Kodak.. or Nokia.. For AI, that company is Chegg - a publicly t

Your main contact is not your champion. You champion might not be an experienced buyer. And the list

So we've crossed 200 episodes. And we felt like, as usual, doling out some advice - this time focuse

How's PLG different from outbound? We asked someone who's worked with both motions. And the interest

Growth envy. We've all been there. Another company just blows up in what feels like seconds.Immediat

There are 1000s of privately held unicorns. But for many of them, they will truly struggle to make a

Are you about to report to the CEO? Are you already?In todays episode, we share our experience repor

Free trials don't work for AI products - so... what do you do?That's what we asked Chris, CEO and fo

Wrappers are dead. LLMs are dead. SaaS is dead. The application layer is dead.It's moving pretty fas

If 4 developers at a unicorn got a $1m check, could they copy your feature? Well, yes. We discussed

If sellers aren't selling anymore.. What are they doing? and why are we paying them so much?Find out