The Revenue Formula

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they

Episodes

Total: 185

Making metrics matter

2024/4/2

If you want to operate SaaS effectively - you need to know how metrics are constructed, and when to

We asked Jeremey: How does RevOps help businesses right now switching from growth at all costs to ef

We all want to grow faster, but there's a pretty important team to work with to do that - finance.We

A pivot. One motion - and relentless focus. That's just some of the ingredients Manny Medina shared

Do less = get more deals

2024/3/19

Everything has been cut and more will be cut. Cost is more expensive, we need to be super efficient

SaaS is being completely reset following the era of growth at all costs. But what's happening, how c

The one metric that shouldn't go up and to the right is CAC Payback, and it's doing exactly that.Rat

How do you get to this first million in revenue? And what does the journey past 10 look like? That's

4 ways to fix NRR

2024/3/5

It's no longer land and expand - it's land and maintain. But what can you realistically do to fix yo

How often do you visit a SaaS website and have literally no clue what they do despite multiple attem

Whether you're at $2, $10 or $20M ARR - if you want to add outbound as a motion, this episode is for

How does a company scale after raising funds? And what changes are necessary to maintain a stellar g

This won't scale

2024/2/20

There's a lot of things you couldn't scale - until today. In this episode we discuss how AI can remo

Is your GTM broken? What do you even look for? Why does it matter?That's just some of the points we

Is it time to add another GTM? Dave told us before recording "not until after $10M ARR". So of cours

Even in good times, you're slowly falling out of PMF. Inspired by Jason Lemkin, we dive into the sig

Here's the thing. Most content focus on what the top 1% of sales reps do. While that's great - we se

Thinking about raising quotas? Or being forced to? Then there's a couple of questions you need to as

What does it take to make it to IPO? What happens inside the company to the build up? Those were jus

When nobody owns GTM

2024/1/23

Who really owns GTM, and what are the symptoms when you don't really have someone leading it?This an