Who really owns GTM, and what are the symptoms when you don't really have someone leading it?
This and much more we discuss in todays episode
(00:00) - Introduction
(03:06) - Who owns your GTM?
(04:42) - The RevOps hype
(08:45) - Conequence 1: Marketing produced more low quality MQLs
(13:48) - Account management upsell
(15:03) - Who moved the cheese?
(19:09) - Who should own the GTM?
(25:51) - This is the responsibility
