How often do you visit a SaaS website and have literally no clue what they do despite multiple attempts? We'll, that's a surefire way to decrease your overall performance.
So we invited Anthony from Fletch to help fix it - we focused on the difficulties especially surrounding being multi-product or segment.
(00:00) - Introduction
(01:33) - Meet Anthony Pierri
(06:31) - Ugh messaging - why even bother?
(12:01) - It's not just about outcomes
(16:24) - Lead with one thing
(20:59) - The channel changer
(22:18) - Sell the suite
(23:43) - What do you want to be known for?
(27:53) - The problem with being visionary
(34:42) - How do you get it used?
(40:15) - Picking the usecase
