The Revenue Formula

This podcast is about scaling tech startups. Hosted by Toni Hohlbein & Mikkel Plaehn, together they

Episodes

Total: 185

You're not losing to competitors. You're losing to indecision, most often heard like this: "Sorry, i

Why BI Sucks

2024/7/2

BI tools promised to solve the "data starved" teams, giving them access to make decisions. However,

It's time to talk about hiring for b2b SaaS. With the change from 'growth at all costs' to efficient

What can we learn from hyper competitive markets in SaaS? That's exactly what we asked in this episo

NPS can't predict churn

2024/6/11

No, net promoter score can't predict churn. We cover the alternatives in todays episode(00:00) - Int

Here's the method used by Toyota to run root cause analysis. It's called the 5M framework, and helps

We think we need RevOps because: Systems. Tools. Data.. And they all have merits, but, there's a few

There's 3 GTM problems we see over and over again - and they can totally be avoided. Listen to the e

Friction by design

2024/5/14

Focused on removing friction? In this episode we discuss when it might be worth it to add some frict

Do you think this is an AI summary or not?: With AI tools, such as ChatGPT, sales teams can enhance

Rethinking comp plans

2024/5/7

We're using comp plans from the 80s, and there's some problems with that.We discuss how SaaS has sim

Even if you don't run high velocity sales, there's much to learn from vendors who do.We talked with

When deals die

2024/4/30

Deals die. But more so today than previously. That's why we introduce a different analysis to unders

Is RevOps broken? And how do we fix it?Together with Jeff, we get into a bunch of the challenging ar

4 Outbound Mistakes

2024/4/23

Is outbound dead? And if not, what are the biggest mistakes we've seen?That's exactly what we get in

What is PLS? When does it make sense to use it? How do you get started?These are just a couple of th

Everyone has a dashboard, a sheet, some reports - but still the number 1 problem we hear about? It's

There's a few patterns to avoid when scaling sales. We walk through them together with Mark Roberge.

RevOps needs to move

2024/4/8

With everything that's happening, we discuss if it's time for RevOps to move away from the CRO.We ge

Paddle scaled with one motion: outbound. They were incredibly focused on one ICP, and ended up devel