There's a phase shift that happens to any b2b SaaS company. The shift away from volume to efficiency.
When is it time to shift, and how do you go about it? That's what we discuss.
(00:00) - Introduction
(01:56) - Is volume still the thing?
(07:04) - Shifting Focus away
(13:00) - The Process
(16:40) - Budget Reallocation Strategies
(17:11) - Conversion Rate Optimization Techniques
(19:52) - Improving Demo Request Conversion
(21:11) - The Tools
(25:29) - The Skills
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