Through the Line with Andy Bargery features interviews with leading marketing and agency professiona
A common challenge for agencies is finding new clients. We seem to be in a continuous new business d
We've never been more aware of our mental health. We're talking about it more than ever and HR are l
Business development is a constant challenge for marketing agencies. Most are on a constant hunt for
Patterns of consumer behaviour are changing; how we look for and engage with brands is changing too.
A critical part of working in agency land is business development. For whatever reason, most agencie
An essential ingredient of impactful marketing and communications is understanding your customer. Af
You've probably heard about as much about 'millennials' as you can take, right? You've heard for yea
According to the PRCA's recent census, 89% of communications professionals in the UK are white, and
Podcasting has been enjoying a renaissance in the last few years. There's been an explosion in the n
Running a marketing agency of any flavour requires grit, determination, some serious smarts and of c
It's very likely at some point in your marketing career you will come across a freelancer. Maybe you
This episode is part of the Business of Marketing series and is all about building an agency brand.
This is the first in a series of podcast episodes where I'll be exploring the business of marketing
Did you know the marketing world as you know it is dying? For too long the marketing profession has
Social media has been around for a while now. Can you believe Facebook is 15 years old, or that Twit
Do you ever get the feeling you have all the information you need at your fingertips, but no real in
Unless you live in a cave and are entirely shut off from the marketing press, you'll have seen an in
Search is one of those topics that's at the centre of digital marketing for many businesses, large a
Marketing and communications are all about change. Whether it's changing the perception of a brand i
This podcast episode is all about influencer marketing. Lucy Hall from Avviso Media and the UK's hit
