A common challenge for agencies is finding new clients. We seem to be in a continuous new business drive - prospecting, networking, cold calling, starting conversations and pitching. At the same time, clientside marketers are struggling to find their ideal agency partner from the vast number of agencies at their fingertips. In the UK alone there are over 20,000 agencies - or so I'm told.
In this episode, I chat with Dan Ince, a freelance marketing gun for hire, about how he finds and recruits agency talent for his clients. We explore some of the best practices for agencies around pitching that will help them to look at this process through the lens of a client-side marketer. If you're looking for ideas for how best to approach clients and differentiate yourself in a sea of bland, vanilla looking, agencies, you should enjoy this episode.
