Building High Performance Teams with Gary Cole
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This is the first in a series of podcast episodes where I'll be exploring the business of marketing and not marketing itself. I'm starting with arguably the most important part of marketing: people and how we go about creating a high performing team that fuels the growth of our agency or the success of our in-house marketing team.

Getting your team firing on all cylinders is a huge part of driving business performance. But, in the ever-changing World in which marketers operate, it's not an easy task. I don't have to tell you that the marketing discipline is ever changing, driven along by rapid innovation and new tech. This means there's a constant stream of change, which in turn often leads to stress. Enter Gary Cole and his team of coaches at Archipelo, who help their clients to understand and then address some of these challenges. Gary advocates starting with simply being more human: "how are you, are you OK?", using their ABC model for dealing with personal stress and the scale of awfulness too.

Teams that perform well are supported by a strong culture too. In fact, according to Dr Mark Clutterbuck, the culture of an organisation can have up to a 30% impact on performance. It's also a big part of how to manage stress in people, as well as creating a platform for differentiation. I'm a big believer in the power of a strong culture for being a foundation stone for an agencies success, but perhaps this applies to a marketing department on the brand side too.

This podcast episode is all about people and the stress and culture of performance. I hope you enjoy the conversation and welcome your reviews and feedback.

Here are the resources mentioned in the show: The Barcelona Way by Damian Hughes https://www.amazon.co.uk/Barcelona-Way-Create-High-performance-Culture/dp/1509804420

Dr David Clutterbuck https://www.davidclutterbuckpartnership.com/

To contact Gary: https://www.archipelocoaching.co.uk/ https://www.linkedin.com/in/gary-cole-0269741/