Unless you live in a cave and are entirely shut off from the marketing press, you'll have seen an increasing groundswell of commentary on Artificial Intelligence or AI. It's the next big thing in marketing, now that social media, programmatic advertising, content marketing, year of the mobile etc. seem to be pretty much understood.
So what is it then?
In this Techmap podcast, I speak with Katie King, an author and keynote speaker who has recently published a book all about the uses of AI in marketing. If you want a good overview of what AI is and how you can apply it to your marketing, lend me your ears for 35 minutes. Katie covers examples of successful and unsuccessful applications of AI and how it's probably more approachable than you might think.
Here are the resources mentioned in the show:
Using AI in Marketing book (use FMKA120 for a 20% discount)
https://www.koganpage.com/product/using-artificial-intelligence-in-marketing-97807494833395
https://www.salesforce.com/uk/form/pdf/ai-for-crm.jsp
https://www.qriously.com/
https://www.conversica.com/
http://robotsoflondon.co.uk/pepper
https://www.ibm.com/watson/
To contact Katie:
https://twitter.com/katieeking
