Do you ever get the feeling you have all the information you need at your fingertips, but no real insight? For example, you can see the volume of visitors to your website, what content they consume and from where they come. You might have some heat maps so you can see where they're looking at each page. But, are you using this data to make smart marketing decisions?
This episode is about precisely that; using the data available from your website to make decisions that improve performance. Sam Rothmann is a real expert in this area and works for web analytics company, Oribi. We talk about how to use web analytics to reduce the friction on a website for your visitors, customer journeys, funnels, attribution funnels and much more. Sam's mission is to make life easier for digital marketers, and that feels like a magnificent goal to me.
Here are the resources mentioned in the show:
Don Peppers Book: https://www.amazon.com/Customer-Experience-What-How-Why/dp/1483560155
http://blog.oribi.io/
To contact Sam:
samuel at oribi.io
https://www.linkedin.com/in/samuelrothmann/
