Creating a Rebellion with Mark Schaefer
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Did you know the marketing world as you know it is dying? For too long the marketing profession has been doing too much stuff that customers hate; spam email, robocalls, automated marketing campaigns and so on. The advent of marketing technology has exacerbated the problem and made us all reach for the 'easy button', and it has got to change. We have got to get back to being more human and building an emotional connection with our customers. At least, that's Mark Schaefer's point of view in his new book, Marketing Rebellion, The Most Human Company Wins.

And, I have to say, I think he's right on the money. Don't believe me? Take a look at your marketing plan. I'd bet you have a website collecting email addresses, a marketing automation platform churning out emails, PPC campaigns leading to gated landing pages and so on. What happened to building relationships with customers, which you can only achieve with real human connections.

That's what this podcast is all about; getting back to basics, building emotional connections with your customers and thinking through the elusive 5th P of marketing... 'Purpose'. I love Mark Schaefer's thinking and style. I could have chatted with Mark all day (if he'd let me). I hope you enjoy the show and please, let me know your feedback or leave a review on iTunes.

Here are the resources mentioned in the show: The Power of Moments by Chip and Dan Heath https://www.amazon.co.uk/dp/0593079264/ref=cm_sw_em_r_mt_dp_U_j6oGCb4J435RV

Small Data by Martin Lindstrom https://www.amazon.co.uk/dp/1473630134/ref=cm_sw_em_r_mt_dp_U_s7oGCbV270ZN4

Hit Refresh by Satya Nadella https://www.amazon.co.uk/dp/000824765X/ref=cm_sw_em_r_mt_dp_U_S8oGCbG5QS563

To contact Mark: https://www.businessesgrow.com

To buy Mark's book and access all the extras: https://businessesgrow.com/rebellion/