Social media has been around for a while now. Can you believe Facebook is 15 years old, or that Twitter is 13? But, you probably won't be surprised to learn that many of us are still not approaching social media with a solid strategy and hence our results are often lacklustre. You'll recognise some of the signs... a Twitter account you haven't updated in 6 months or an Insta feed full of stock images.
That's where author, trainer and marketing consultant Martin Thomas comes in. He's recently written a book for the Financial Times Guides series titled 'Social Media Strategy'. The book builds on his years of training business leaders for the Institute of Directors on how to think and plan more strategically. And it's not all about marketing - Martin quotes a McKinsey study which found that 70% of the value of social has nothing to do with marketing. We're talking customer service, innovation/R+D and even raising capital.
We cover quite a bit in this episode, from strategy 101, to saving costs in customer care and personal brand for your senior leadership team. I hope you find this episode useful and interesting, especially if you're needing to get more results from your social media investments.
Where to find Martin:
https://www.linkedin.com/in/martinthomas-marketing/
https://twitter.com/MartinTmkg
Here's the book:
https://amzn.to/2IfMKXE
