Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
Customers often lie to companies in surveys, polls and focus groups. Yet advertisers rely on th
80% of all advertising is ignored. That’s why some advertisers employ cheeky advertising.
Most tourism marketing aims at the largest audience possible. This week, we look at a sub-categ
There are some time-honored honorifics in the world of marketing. “Honorifics” are titles
Arkells is a band that likes to have fun.They are also a very smart band that understands the critic
As Oscar night approaches, we head to theatres to figure out why movies about brands are so popular.
Last week, we talked about the best historic demonstration commercials of all time. This week, we f
This week, I ask a dozen of the top creative directors in the advertising business to tell me the be
This week, we look at the most creative audio ideas from around the world. Including a podcast
Recently, we produced an episode on cannabis marketing. With cannabis legalization, it’s a brand-new
This week, we analyze the remarkable marketing skills of one of the top music artists in the world –
This week, we go one toke over the line and look at the emerging world of cannabis marketing.We star
This week, we look at copycat brands.Even though they walk a razor’s edge legally, copycat brands se
To kick off our 2024 season, we look at a strange phenomenon happening in Canada. Well-establis
Happy New Year. We have a fun 2024 season planned for you. Here'a a sneak peek at what's in store.
Every once in a while, we drop an interesting show into our feed that we think you’ll like.This week
This week, we turn the show over to listeners. It’s our annual “As Terry” show. We asked you to subm
This week, we invite you to our Book Club. We'll be telling stories from Terry's favourite advertisi
As you might know by now, the team behind Under The Influence has more podcasts executive produced b
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shop
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