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cover of episode The Marketing of Taylor Swift: (Taylor's Version)

The Marketing of Taylor Swift: (Taylor's Version)

2024/2/3
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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This week, we analyze the remarkable marketing skills of one of the top music artists in the world – Taylor Swift.

She has challenged the status quo at every turn – she regained ownership of her master recordings. She convinced Apple and Spotify to pay artists in a more equitable way. She defied Hollywood. She markets her music to her fans in very surprising ways.

And holds over 70 Guinness World Records. Hosted on Acast. See acast.com/privacy) for more information.