Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
This week, we explore the critical importance of movie trailers to a film's success. Hollywood now s
This is part two of our look at Steve Jobs the marketer. This episode traces his triumphant return t
This special two-part episode is about the late Steve Jobs. When you look at his vast technical acco
This episode is about the history of the classified ads. We trace the very first classified ad in No
This episode looks at famous brands that built their companies without advertising. It's so rare in
This episode explores how voices influence us in all corners of our lives. From computer voices, to
This episode examines the different ways in which men and women shop. Deep in our DNA, our shopping
Welcome to the first episode of Under The Influence. In this show, we focus on the emergence of the
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