Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them, and ad people ar
This is my annual look at the brands I envy.They may not be the hippest, or the latest, or even the
This is the very interesting selling strategy where one product is given away for free, or at a high
They’ve been around for almost 80 years, and entertain millions. But game shows are also powerful ma
Along with the most famous marketing blunder of all time - the Edsel - we’ll look at what caus
In the history of the advertising industry, the full force of persuasion has been put behind many pr
We’re on the hunt for great companies that went out of their way to treat their customers well. From
There are millions of successful brands in the world, but very few of them are in the exclusive bill
This week we look at Marketing Stunts.Many brands try to get into the Guinness Book Of World Records
This week, just in time for the Oscars - we take our annual look at creative movie trailers. We’ll
This week on Under The Influence, we look at the companies that actually profit by asking
This week on Under The Influence, we look at the incredible creativity happening in radio advertisin
This week, we look at the critical importance of timing in marketing.It’s one thing to put the right
Remember when you were growing up, and you’d find a prize inside your cereal box? Prizes, premiums a
To kick off the 2013 season, we explore one of the most effective marketing strategies ever devised:
In this final episode of the season, Terry answers listener questions about the advertising industry
There was a time when the humble matchbook was the top advertising medium in North America. They wer
This week, we look at companies that go above and beyond the call. Companies that add smart, little
The gay community will spend over $800 billion dollars this year. A large percentage are affluent, h
This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women,"
