cover of episode Seeing is Believing: The Power of Demonstration Commercials

Seeing is Believing: The Power of Demonstration Commercials

2024/2/24
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

Shownotes Transcript

This week, I ask a dozen of the top creative directors in the advertising business to tell me the best “demonstration commercials” they have ever seen.

Because there is nothing more powerful than a dramatic product demonstration.

We’ll talk about a famous Krazy Glue commercial.

And a Volvo ad where the ad writer risked his life to demonstrate a point.

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