Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
This week we’re going shopping. The topic is “Three Foot Marketing.” Research shows that 75% of shop
This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resu
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern mar
In case you missed it, the team behind Under the Influence has more podcasts. Five, to be exact. Exe
This week, Under The Influence listens to the sounds of persuasion. Advertising has used s
This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pio
This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the a
This week, we look at how Madison Avenue invented… the housewife. Over 100 years ago, the
It’s our final episode of the season already.And as always, we throw the show open to our listeners.
So many things in our world are influenced by marketing. This week, we look at various as
This week it’s our annual Bookmarks episode.I read a lot of books to research Under The Influence.&n
20th century movies and TV shows were dominated by the traditional “hero.” With high
For over 100 years, “free” has been one of the most powerful words in the marketing world.And believ
Marketing contests can be tricky business.On one hand, contests can be designed to help companies ac
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