Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a
This week, the topic is Zombie Brands - products and companies that had a long run of success, then
From the Digital Box Set: Most products offer customers as many features and benefits as possible in
Most products offer customers as many features and benefits as possible in order to lure shoppers to
From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing indu
In our first episode of 2016, we look at how the marketing industry created many of our everyday rit
From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we
This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you.
From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to
This week, we take the marketing lessons from big brands and apply them… to you. If you have to sell
From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of
This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of
From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The I
This is our annual episode dedicated to great stories from our Under The Influence research books th
From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are
This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of ma
From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll
This week, we explore how Product Packaging influences what you buy. We'll tell the story of ho
From the Digital Box Set: This week, we explore the world of Product Placement. From the first produ
This week, we explore the world of product placement. From the first product placement in a movie in
