cover of episode S4E19 - Even In The Dark: How Packaging Persuades You To Buy

S4E19 - Even In The Dark: How Packaging Persuades You To Buy

2015/5/10
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores, and how Tropicana and Tide learned the hard way that package design can be bad even when it's good.

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