Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not
This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or
From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and ci
This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative
From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release
Many marketers often release special-edition products of their mainstream brands. It may be a specia
From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing
This episode takes a look at the most recent - and interesting - marketing innovations from around t
From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftver
This week on Under The Influence, we look at one of the newest trends in marketing, called Giftverti
From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of
One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation.
From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Man
The issue of geography is a subject the marketing world subscribes to. Many companies, and even
From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, d
The Academy Awards are coming up soon - and the wins and losses on that night change the fortunes of
From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decl
Just in time for the Grammy Awards, we look at how hit songs are marketed. With music sales in decli
From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success o
In Part Two of “Selling The Moon,” we pick up the story with the success of the Gemini program, whic
