Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
From the Digital Box Set: This week, we explore the world of business-to-business advertising. It us
In this show, we explore the world of business-to-business advertising. It used to be the most borin
From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of compani
This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, t
From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders an
This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most
From the Digital Box Set: While there are many strange products in the world, there are even strange
While there are many strange products in the world, there are even stranger service companies. This
From the Digital Box Set: The most interesting cultural differences aren’t country to country, they'
The most interesting cultural differences aren’t country to country, they are province to province,
From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a
This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marke
From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the e
In this episode, we explore the marketing of movie merchandise. From the earliest days of merchandis
From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words fou
This week, we explore words invented by marketers. Many of those words found their way into the dict
From the Digital Box Set: This episode explores how small moves can result in huge business gains. W
This episode explores how small moves can result in huge business gains. While much of the business
From the Digital Box Set: This week, we look at the consequences when marketing companies lie. From
This week, we look at the consequences when marketing companies lie. From the Volkswagen scanda
