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Under the Influence with Terry O'Reilly

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin

Episodes

Total: 408

This week, we explore the advertising campaigns that had everything stacked against them and yet wen

This week, we analyze how old school products survive in the 21st century. Many brands can’t ke

This week, we explore how some of the craziest fads are marketed. We'll look at how one student's sc

From the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season.

S6E26 - Ask Terry 2017

2017/6/29

This week marks the final episode of the 2017 Under The Influence season. And as we do every year, w

From the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under t

S6E25 - Bookmarks 2017

2017/6/22

This week, it’s our annual Bookmarks episode. The research team at Under The Influence does a l

From the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Adver

This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the

From the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by

This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at w

From the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look a

This week, we analyze how marketing affects the sports world. We’ll look at the massive in

From the Digital Box Set: This week, we tell the story of the most interesting adman in the world -

This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had

From the Digital Box Set: This week, it’s our annual episode where we explore brands I admire. And i

This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s

From the Digital Box Set: This week, we explore how brands are becoming political for the first time

This week, we explore how brands are becoming political for the first time in history. We’ll look at

From the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we