Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies
From the Digital Box Set: This week, we delve into the controversial world of Gender Marketing. How
This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are
From the Digital Box Set: This week, we look at the fine art of selling the dream. The world of Real
This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its
From the Digital Box Set: This week, we peek into the emerging world of Influencer Marketing. Today,
This week, we peek into the emerging world of influencer marketing. Today, the most popular social m
From the Digital Box Set: This week, we analyze inventors who later came to regret their inventions.
This week, we analyze inventors who later came to regret their inventions. Sometimes it's because th
From the Digital Box Set: In this episode, we look at what happens when seemingly unrelated companie
In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By
From the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. F
In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld t
From the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to
This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dol
From the Digital Box Set: This week, we analyze brand names that should never have worked. While mos
This week, we take a look at the biggest day of the year for the advertising industry: The Super Bow
This week, we look at brands that separate themselves from the herd. In the world of marketing, stan
In this episode, we explore why some big brands fail when they attempt to expand internationally.&nb
