S6E18 (Archive) - Grab Your Wallet: When Brands Go Political
Under the Influence with Terry O'Reilly
Key Insights
Why did the Smothers Brothers Comedy Hour get cancelled?
The show was cancelled due to its increasingly political content, which led to conflicts with CBS and pressure from the Nixon administration.
What was the reaction to the Airbnb Super Bowl commercial in 2017?
The commercial, titled 'We Accept,' was ranked number one in a Super Bowl survey by Advertising Age magazine. It directly responded to Trump's immigration policy by promoting inclusiveness.
How did 84 Lumber's Super Bowl commercial address immigration?
The commercial depicted a Mexican mother and daughter's journey to the U.S. border, showing a door in the wall they built, symbolizing opportunity. Fox initially rejected the ad due to its depiction of the border wall.
Why did Starbucks face backlash for its 'Race Together' campaign?
The campaign was criticized for being a superficial gesture without real initiative behind it, leading to ridicule on social media.
What was the outcome of the Kendall Jenner Pepsi commercial controversy?
Pepsi pulled the commercial within hours due to widespread backlash, as it was seen as trivializing serious protests and using them for commercial gain.
How did the public react to Nordstrom and Neiman Marcus dropping Ivanka Trump's brand?
The retailers claimed it was due to low performance, but the public speculated it was a political move, leading to both support and boycotts.
What was the impact of the GrabYourWallet campaign on retailers?
The campaign led to several retailers, including Nordstrom and Neiman Marcus, dropping Ivanka Trump's brand, and Macy's discontinuing Donald Trump's menswear collection.
Why did Coca-Cola rebroadcast a 2014 Super Bowl commercial in 2017?
Coca-Cola aimed to make a statement about inclusiveness in response to Trump's policies, showing people of various backgrounds singing 'America the Beautiful.'
How did the public perceive Starbucks' initiative to hire 10,000 refugees?
The initiative faced backlash, with the hashtag #BoycottStarbucks trending, indicating mixed public reception.
What was the main criticism of the Kendall Jenner Pepsi commercial?
Critics argued the commercial trivialized serious protests and used them for commercial gain, with no clear link between the protest and the product.
Chapters
- Public demands brands to take political positions.
- Brands are forced to be partisan.
- Historically, brands avoided political stances to avoid alienating customers.
Shownotes Transcript