cover of episode S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports

S6E22 - The Lean Mean Money Machine: How Marketing Affects Sports

2017/6/1
logo of podcast Under the Influence with Terry O'Reilly

Under the Influence with Terry O'Reilly

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Shownotes Transcript

This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the** recent uptick in gambling sponsorships **affects athletes and what happens when major advertisers threaten sports leagues. 

It’s a lucrative, but tricky business.   Hosted on Acast. See acast.com/privacy) for more information.