Middle Earth - China’s cultural industry podcast

Your source of insight into China's culture industry: Hear from people creating and producing conten

Episodes

Total: 111

Send us a textHello everyone, the Middle Earth Podcast will continue as we enter 2025, but I call on

Send us a textEpisode gracefully passed over by Jiang Jiang (JJ) from the Inside the China Room  pod

Send us a textDespite China's reputation for having difficulty selling cultural products due to

Send us a textChina's first AAA game Black Myth: Wukong certainly caught the world's atten

Send us a textLeaving Chinese Tier 1 cities that are often the heartbeat of cultural creation and wh

Send us a textAs any taxi driver in China would tell you, the country is safe on every level. But th

Send us a textAfter 224 guests, 4,439 minutes of content and 1 pandemic we are shamelessly celebrati

Send us a textAs AI is creeping into our lives and our work, no industries are left out of it and ce

Send us a textBefore Covid, WWE and UFC were key to push the envelope of MMA in China, now, independ

Send us a textWith a forecast revenue of 370 billion USD in 2024 market size, roughly three times th

Send us a textPotentially succeeding where Quibi failed, several Chinese apps (DramaBox, Reelshort)

Send us a textStarted as a grassroots movement in the early Chinese internet, web novels slowly beca

Send us a textWith a 800 billion yuan market size and 1/5 of the doctor’s workforce, TCM is a force

Send us a textNew documentary Invisible Summit 《看不见的顶峰》tells the epic story of how Zhang Hong became

Send us a textChina’s book market is the second largest in the world, with people reading around 6 b

Send us a textNot sure if you could stand my broken Chinese, but I started a new show regarding Chin

Send us a textIt's not every day that a magazine publishes its 100th issue—but Middle Earth&apo

Send us a textWomen perform up to 50 percent of the jobs in China's cultural industries, but ar

Send us a textToday I plug in a new show that I'm working on where we interviewed Georges Berne

Send us a textA billion internet users means a lot of followers for some content creators in China.