#103 Black Myth: Wukong - How to make 1 billion dollars with Chinese folklore?
Middle Earth - China’s cultural industry podcast
Deep Dive
Why is Black Myth: Wukong considered a watershed moment for the Chinese video game industry?
Black Myth: Wukong is a AAA game, which is akin to a blockbuster movie with a development budget of around $200 million. It represents a shift from mobile and free-to-play games, which have been criticized for their monetization models, to premium, high-quality content. This game showcases China's ability to produce a AAA title, earning respect and attention from traditional media outlets.
What controversies have surrounded Black Myth: Wukong?
The controversies stem from comments made by the art director and producer over a decade ago, including remarks about not needing to make games for female players. These were amplified when the game's trailer was released, leading to criticism from both within China and internationally. The controversies were further fueled by a 2023 IGN article that labeled the company as sexist, reigniting debates about representation and workplace culture in gaming.
How much revenue did Black Myth: Wukong generate within two weeks of its launch?
Black Myth: Wukong generated $850 million in gross revenue within two weeks of its launch on Steam alone.
What percentage of Black Myth: Wukong's players were from China?
Approximately 76% of the gamers playing Black Myth: Wukong were from China.
How does the Chinese video game market compare to other countries in terms of revenue?
The Chinese video game market is the largest in the world, generating $50 billion annually, on par with the U.S. market. Japan's market, by comparison, is less than half of that at under $20 billion.
What role did Chinese outsourcing companies play in the development of AAA games?
Chinese outsourcing companies initially provided art resources for international AAA games due to their lower labor costs. Over time, these companies began to develop their own games, leading to the rise of Chinese AAA game development. For example, MiHoYo, the maker of Genshin Impact, employed over 2,000 people, many of whom were from outsourcing companies.
What is the significance of Black Myth: Wukong's cultural packaging?
The cultural packaging, based on the classic Chinese story 'Journey to the West,' is a key factor in the game's success. It not only appeals to Chinese gamers but also introduces global audiences to Chinese folklore, enhancing cultural awareness and pride. This combination of high-quality gameplay and cultural storytelling creates a unique and compelling experience.
What is the planned DLC for Black Myth: Wukong?
A DLC expansion for Black Myth: Wukong is currently in development and is expected to be released next year, potentially giving the game a second wave of sales.
How has Sony supported Chinese game development?
Sony has spearheaded the China Heroes project, explicitly backing local Chinese developers and helping them create high-quality games. This initiative has been instrumental in fostering the growth of Chinese AAA game development over the past few years.
What is the significance of Tencent's investment in premium games like Black Myth: Wukong?
Tencent's investment in premium games like Black Myth: Wukong signals a shift from their traditional focus on free-to-play mobile games. This move is driven by the potential for high returns in the premium PC and console gaming market, both domestically and internationally.
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