A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer compani
Name changes are possibly one of the hardest things a brand can endure. With over a million trademar
There aren’t many automotive brands mightier than Bugatti. So when the manufacturer of multi-million
Sprite is one of the world’s most popular soft drinks, with a style you can spot a mile away. But de
M&Ms has a lot going for it — cute, memorable characters, a wide range of flavors, not to mentio
Retooling an American institution is no easy task — just ask Bogdan Geana, partner at Lippincott. On
For decades, some of America’s most beloved sports teams played with imagery trading on outdated, of
Everyone loves a comeback story, especially in sports. The US Open is the “big show” for tennis play
With business booming and its national footprint expanding like wildfire, CVS seemingly had it all.
The Olympic Games have come to represent the best of the best — incomparable athletics, state-of-the
Although its identity wasn’t on the rocks, iconic bourbon brand Maker’s Mark needed to better connec
From a logo emulating its sleek black cars to an abstract representation of “bits and atoms,” Uber’s
The launch tactics of a rebrand can make or break the success of the change. In this bonus episode,
In the final episode of Season 2, we learn how Sweetgreen, a brand raising the bar on fast to-go and
Carnegie Hall, the renowned 130-year-old music venue and pride of New York City, conducted a brand r
Just like traveling, the creative process can be an adventure where not every journey is the same. T
How can a brand go from bargain to beauty? In this episode, Michael Keller of Blackspace, gives us a
Today Spindrift is one of the largest independent sparkling water brands, but in 2016 that wasn’t so
In 2021, after more than a decade, Pepsi Co and Quaker Oats announced their leading pancake brand, A
Dropping a name from your logo is a tall order. In 2011, Starbucks did just that. Some found it too
When Fiverr, one of the world's largest freelance marketplaces, spent more than a fiver on thei
