There aren’t many automotive brands mightier than Bugatti. So when the manufacturer of multi-million dollar supercars handed the keys to the brand over to Head of Strategy Linda Marquardt, Associate Creative Director Juan Barrios, and their team at Interbrand, it was a big moment. In this episode, A Change of Brand uncovers what it’s like to rebrand the incomparable and pitch a product most people don’t expect they’ll ever be able to afford.To see the change of brand for yourself, visit achangeofbrand.com) or follow us on Instagram @achangeofbrand).Produced by Matchstic (matchstic.com) / @matchstichouse)), hosted by Blake Howard, (@blakehoward)), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Cam Leberecht, and artwork by Rachel Jackson.
