A Change of Brand, produced by Matchstic, is a podcast about the world’s most loved consumer compani
When Pepsi’s overly philosophical rebrand launched in 2009, it was a real head scratcher for average
When EA Sports and FIFA parted ways in 2023, there was just one minor problem: the popular soccer vi
Twitter’s overnight transformation into X is still a mystery. What would cause a brand to take such
With their rising success and a cult-like following, Reddit had ambitions of enhancing their global
The cannabis industry is basically the Wild West. In an emerging market, how do you execute a rebran
In 2023, we saw Eddie Bauer and Johnson & Johnson retire their widely recognizable script logo f
You thought your clients were tough? Try having a branch of the military as a client. To combat thei
LG is an electronics giant with one of the most instantly recognizable logos. But with decades of br
F1Once F1 was acquired by a mass media company in 2017, they faced a crossroads that many legacy bra
After Glassdoor’s acquisition of Fishbowl in 2023, they enlisted the help of Deanna German, Creative
As a highly successful and ever-expanding company, the Minecraft brand began spawning major inconsis
Despite being known as a B2C telecom giant turned dying star, Nokia’s focus has been on developing B
Bolt, an online check-out platform, debuted its first brand refresh in 2023 and ended up sparking a
Despite being associated with cherished childhood memories, Baskin-Robbins began to feel frozen in t
A name change is one of the most extreme versions of change for a brand. So when travel company Scot
(Not so) lovingly referred to as the Florence Fiasco, the city of Florence, Alabama’s 2022 rebrand o
Around 2020, Visa wanted to reposition their brand for the digital economy and become more purpose d
Despite the success of selling over one million boxes of macaroni and cheese, Kraft wanted to positi
Brands don’t exist in a vacuum. Sometimes world events change the way the world will look at your br
We’re kicking off Season 4 with a closer look at Instacart, which has been the leader in grocery del
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