The launch tactics of a rebrand can make or break the success of the change. In this bonus episode, host Blake Howard and Brand New’s Armin Vit have a casual nerding-out as they each share their best and worst rebrand launch examples.
**Brands covered in this episode: **
- London 2012 Olympics by Wolf Ollins
- Block 2022 done in-house
- MailChimp 2017 by Collins
- Kia 2021 by Blackspace
- Iceland Football Team 2020 by Brandenberg
- AirBNB 2014 by DesignStudio
- Staples 2019
- Comcast 2012
- City of Florence 2022 by Tatum Design
- Toyoko 2020 Olympics
- Gap 2010 by Laird and Partners
- Best Buy 2018 done inhouse
For more on Armin Vit visit: https://www.underconsideration.com/) or https://www.underconsideration.com/brandnew/)To see the changes of brand for yourself, visit achangeofbrand.com) or follow us on Instagram @achangeofbrand).Produced by Matchstic (matchstic.com) / @matchstichouse)), hosted by Blake Howard, (@blakehoward)), edited by Gabe Kitzman , and artwork by Rachel Jackson.
