cover of episode Why Sports Rebrands Are So Hard with Jon Contino

Why Sports Rebrands Are So Hard with Jon Contino

2022/9/6
logo of podcast A Change of Brand

A Change of Brand

Shownotes Transcript

For decades, some of America’s most beloved sports teams played with imagery trading on outdated, offensive racial stereotypes. It wasn’t until very recently — with the public calling foul and sponsors pulling their support —  that some sports brands relented and rebranded. In this episode of A Change of Brand, we dive into the murky waters of controversial sports branding with designer and creative director Jon Contino. To see the change of brand for yourself, visit achangeofbrand.com) or follow us on Instagram @achangeofbrand).Produced by Matchstic (matchstic.com) / @matchstichouse)), hosted by Blake Howard, (@blakehoward)), co-hosted by Tracy Clark, edited by Gabe Kitzman, fact-checked by Jill Jeffries, co-written by Pamela Henman, and artwork by Rachel Jackson.