Women in B2B Marketing

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their

Episodes

Total: 93

32: How Many Marketing Touches Does it Take to Close a B2B Deal? - with Laura Erdem, Sales Lead, Americas at Dreamdata
2023/9/27

In this episode of Women in B2B Marketing, host Jane Serra interviews Laura Erdem, Sales Leader

31: Narrowing Down Your ICP: Does Personalization Really Matter? - with Deanna Shimota, CEO of GrowthMode Marketing
2023/9/20

In this episode of Women in B2B Marketing, host Jane Serra interviews Deanna Shimota, CEO of Gr

30: Leveraging Events as Pipeline Accelerators and Generators - with Shannon Curran, Vice President, Marketing at MadKudu
2023/9/13

In this episode of Women in B2B Marketing, host Jane Serra interviews Shannon Curran, VP of Mar

29: Customer-Centric Marketing: Why B2B Marketers Need to Prioritize Customer Research - with Tracey Doyle, CMO at Analytics8
2023/9/6

In this episode of Women in B2B Marketing, host Jane Serra interviews Tracey Doyle, the CMO of

28: Don't Cannibalize, Magnify Your Content Marketing with Strategic Repurposing - with Jess Cook, Head of Content at Lasso
2023/8/30

In this episode of Women in B2B Marketing, host Jane Serra interviews Jess Cook, Head of Content at

27: Brand Marketing & The Messy Middle: The Evolution of B2B Buying - with Shama Hyder, Founder & CEO of Zen Media
2023/8/23

In this episode of Women in B2B Marketing, host Jane Serra interviews Shama Hyder, Founder & CEO

26: The Roles of Product and Marketing in a Product-Led Growth (PLG) GTM Motion - with Emily Popson, Senior Director of Demand Generation and Customer Marketing at CallRail
2023/8/16

In this episode of Women in B2B Marketing, Jane Serra interviews Emily Popson, Senior Director of De

25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing
2023/8/9

In this inspiring episode of Women in B2B Marketing, Jane Serra interviews Stacey Danheiser, the fou

24: From Rebrands to Demand: Creating a Space for Experimentation and Learning from Failure - with Elizabeth Hague, Senior Director, Brand and Demand Marketing at Very
2023/8/2

In this episode of Women in B2B Marketing, Jane Serra interviews Elizabeth Hague, Senior Director of

23: The Art of Sales and Marketing Alignment to Drive Revenue Growth - with Kacyn Goranson, Head of Marketing, Marketing Operations & Demand Generation
2023/7/26

In this episode of Women in B2B Marketing, host Jane Serra interviews Kacyn Goranson, a marketing le

22: Elevate your B2B Content Marketing Game to Drive Conversions - with Lashay Lewis, SaaS Growth Advisor, Content Marketing Strategist, and Founder of Authority Plug
2023/7/19

In this inspiring episode of Women in B2B Marketing, host Jane Serra interviews Lashay Lewis, a SaaS

21: Breaking Down Silos: Achieving Synergy through Integrated B2B Marketing - with Lisa Vecchio, Global Senior Director, Integrated Marketing at Aircall
2023/7/12

In this episode of Women in B2B Marketing, host Jane Serra interviews Lisa Vecchio, the Global Senio

20: How AI is Reshaping B2B Marketing: Strategies for Success with ChatGPT / GPT-4 - with Nicole Leffer, CMO AI Advisor at A. Catalyst, LLC
2023/7/5

In this podcast episode, host Jane Serra chats with guest Nicole Leffer, a tech marketing leader and

19: The LinkedIn Advantage: Unleashing the Power of Personal Brands for Maximum Reach & Revenue - with Mandy McEwen, Founder & CEO of Mod Girl Marketing
2023/6/28

***Big news*** WIB2BM is going weekly! Follow the show for a new episode every Wednesday morning. Ar

18: Privacy in B2B Marketing: Best Practices for Building Customer Trust - with Jodi Daniels, Founder & CEO of Red Clover Advisors
2023/6/21

In this episode of the Women in B2B Marketing show, host Jane Serra speaks with Jodi Daniels, Founde

17: Efficiency and Revenue: Unlocking the Secrets of Successful B2B Content Production - with Camille Trent, Director of Content & Community at PeerSignal.org
2023/6/7

In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Camille Trent, Direc

16: Make 1+1=10: Amplifying Your Reach through Partner Marketing - with Ashley Scorpio, Senior Vice President, Revenue at Levitate Foundry
2023/5/24

In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP

15: Creating High-Impact Content Marketing - with Purna Virji, Principal Consultant, Content Solutions at LinkedIn
2023/5/10

This episode of Women in B2B Marketing features an interview with Purna Virji, Principal Consultant,

14: Lead Generation Vs Demand Generation: The Need for Both - with Sarah Sehgal, Director, Demand Generation at FullStory
2023/4/26

In this episode of the Women in B2B Marketing podcast, host Jane Serra interviews Sarah Sehgal, Dire

13: How to Make Your Job Fun (and Still Get Shit Done) - with Thao Ngo, SVP Marketing at Uptempo
2023/4/12

In this episode of Women in B2B Marketing, Jane interviews Thao Ngo, SVP Marketing at Uptempo, about