In this inspiring episode of Women in B2B Marketing, Jane Serra interviews Stacey Danheiser, the founder of SHAKE Marketing, about her journey into B2B marketing. Stacey shares her transition from consumer marketing to B2B marketing, becoming a sought-after consultant and published author of 3+ marketing books.
Jane and Stacey discuss:
- understanding foreign markets and cultural nuances
- B2B vs B2C marketing budgets
- Stacey's A3 method for marketing results: alignment, accountability, and acceleration
- different organizational structures for marketing teams
- the effectiveness of thought leadership programs and account-based marketing (ABM) in driving success
- leveraging books for demand gen
- the need for a distinct and niche perspective when writing a book
- Stacey's mastermind program that empowers women marketers to gain confidence and excel in their careers
Key Links:
Guest: Stacey Danheiser - https://www.linkedin.com/in/staceydanheiser/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
Stacey's Power Book: https://www.amazon.com/Look-Inside-Organization-Winning-Marketing-ebook/dp/B0C22BXVTV/https://www.amazon.com/Look-Inside-Organization-Winning-Marketing-ebook/dp/B0C22BXVTV/)
Value-ology: https://shakemktg.com/value-ology)
SHAKE Marketing: https://www.shakemktg.com/)
