In this inspiring episode of Women in B2B Marketing, Jane Serra interviews Stacey Danheiser, the founder of SHAKE Marketing, about her journey into B2B marketing. Stacey shares her transition from consumer marketing to B2B marketing, becoming a sought-after consultant and published author of 3+ marketing books.

Jane and Stacey discuss:

understanding foreign markets and cultural nuances
B2B vs B2C marketing budgets
Stacey's A3 method for marketing results: alignment, accountability, and acceleration
different organizational structures for marketing teams
the effectiveness of thought leadership programs and account-based marketing (ABM) in driving success
leveraging books for demand gen
the need for a distinct and niche perspective when writing a book
Stacey's mastermind program that empowers women marketers to gain confidence and excel in their careers

Key Links:

Guest: Stacey Danheiser - https://www.linkedin.com/in/staceydanheiser/

Host: Jane Serra - https://www.linkedin.com/in/janeserra/

Stacey's Power Book: https://www.amazon.com/Look-Inside-Organization-Winning-Marketing-ebook/dp/B0C22BXVTV/https://www.amazon.com/Look-Inside-Organization-Winning-Marketing-ebook/dp/B0C22BXVTV/

Value-ology: https://shakemktg.com/value-ology

SHAKE Marketing: https://www.shakemktg.com/

25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing 46:19 Share

Women in B2B Marketing

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25: Getting Marketing Results through Alignment, Accountability, and Acceleration - with Stacey Danheiser, Founder and Chief Growth Strategist at SHAKE Marketing