Women in B2B Marketing

Women in B2B Marketing is a weekly podcast dedicated to motivating marketers at all levels in their

Episodes

Total: 93

52: B2B Copywriting that Converts: Key Words, Frameworks, & CTAs - with Linda Melone, B2B Copywriter and Copy Strategist @ The Copy Worx
2024/3/20

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Linda Melone, a seasoned B2

51: When it Comes to Executive Alignment & Proving Marketing Value, Revenue Solves All Problems - with Alice Walker, Senior Product & Partnership Marketing Manager at LeanData
2024/3/13

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Alice Walker, Senior Produc

49: Transformational Marketing Leadership: It's All About Team Empowerment and Operational Excellence - with Mariana Cogan, CMO at Hexagon Manufacturing Intelligence
2024/2/28

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Mariana Cogan, CMO of Ameri

48: Leveraging a Neuromarketing Mindset & Storytelling in B2B Marketing - with Anne Murlowski, VP, Digital and Performance Marketing at Terminus
2024/2/21

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Anne Murlowski, VP, Digita

47: Are CMOs Becoming Irrelevant? - with Lauren Clements, Head of Marketing at Pypestream
2024/2/14

In this episode of "Women in B2B Marketing," host Jane Serra speaks with Lauren Clements, Head of Ma

46: Marketing B2B Services & Advertising Tips for Better Unit Economics - with Katie Hollar, VP of Marketing at Clutch
2024/2/7

In this episode of Women in B2B Marketing, host Jane Serra interviews Katie Hollar, VP of Marke

45: Is Your Company Ready for True Global B2B Marketing? - with Nataly Kelly, Founder of Born to Be Global (B2BG)
2023/12/27

In this episode of Women in B2B Marketing, host Jane Serra interviews global growth consultant

44: Product Marketers: The Arbiters of Customer Experience - with Christina Lord, Head of Product Marketing at SafetyCulture
2023/12/20

In this episode of Women in B2B Marketing, host Jane Serra interviews Christina Lord, Head of P

43: Let's Talk About Women, Money, and Marketing - with Rashel Hariri, Marketing and Strategy Consultant, Fractional CMO, and Executive Advisor
2023/12/13

In this episode of Women in B2B Marketing, host Jane Serra speaks with Marketing and Strategy C

42: Forget the Funnel: Focus on What Best Serves Your Customers - with Georgiana Laudi, Co-Founder & CEO at Forget the Funnel
2023/12/6

In this episode of Women in B2B Marketing, host Jane Serra speaks with Georgiana Laudi, Co-Foun

41: What it Takes to Build a Brand - with Melissa Rosenthal, Chief Creative Officer at ClickUp
2023/11/29

In this episode of Women in B2B Marketing, host Jane Serra interviews Melissa Rosenthal, Chief

40: How Internal Marketing Can Create Authentic Employee Advocacy - with Kerry-Ann Stimpson, CMO at JMMB Group
2023/11/22

In this episode of Women in B2B Marketing, host Jane Serra speaks with Kerry-Ann Stimpson, CMO

39: The 3 Most Under-Hyped Roles on Marketing Teams - with Jessica Gilmartin, Chief Marketing Officer at Calendly
2023/11/15

In this episode of Women in B2B Marketing, host Jane Serra welcomes Jessica Gilmartin, a three-

38: *Crossover Episode* B2B Marketing Events Done Right & The Value of Connections - with Melissa Moody of 2 Pizza Marketing and Corrina Owens of Direct
2023/11/8

In this special *crossover* episode of Women in B2B Marketing, host Jane Serra reunites with tw

37: The Art & Science of Marketing - with Deidre Hudson, Head of Revenue Marketing at Bloomfire
2023/11/1

In this episode of Women in B2B Marketing, host Jane Serra welcomes Deidre Hudson, Head of Reve

36: Proving Marketing ROI & Taking Calculated Bets - with Pam Didner, B2B Marketing Consultant
2023/10/25

In this episode of Women in B2B Marketing, host Jane Serra interviews Pam Didner, an award-winn

35: Advocacy Marketing Metrics that Matter - with Natalie Gullatt, President of the Black Marketers Association of America (BMAA)
2023/10/18

In this episode of Women in B2B Marketing, host Jane Serra interviews Natalie Gullatt, a B2B ma

34: Performance Branding: Where Creativity and Data Go Hand in Hand - with Ann Boyd, Chief Marketing Officer at Stoplight
2023/10/11

In this episode of Women in B2B Marketing, host Jane Serra interviews Ann Boyd, CMO at Stopligh

33: How to Activate Your Clients As Your Best Sales People - with Michelle Golladay, the VP of Marketing at Daasity
2023/10/4

In this episode of Women in B2B Marketing, host Jane Serra interviews Michelle Golladay, the VP