In this episode of Women in B2B Marketing, host Jane Serra interviews global growth consultant Nataly Kelly. Nataly shares her extensive experience in B2B marketing, including her time as VP of Marketing at HubSpot. The conversation focuses on international and global B2B marketing, with Nataly emphasizing the importance of thorough research, customer engagement, and strategic alignment before expanding into new markets.
Nataly walks us through:
- Going global from day one thanks to digital channels
- Considering factors such as product-market fit, pricing, payment methods, and customer retention when expanding globally
- The halo effect and the importance of talking to customers
- Determining if a company is ready for international growth
- When and why businesses should consider having a physical presence or local experts in the countries they want to expand into
- Complexities and tensions that come with adding new markets
- Managing global teams and remote work
- The importance of local perspectives in global strategy
- Contracting with different entities and legal complexities in global business
Key Links:
Guest: Nataly Kelly - https://www.linkedin.com/in/natalykelly/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
Born to Be Global - https://borntobeglobal.com/)
[Nataly's Book] Take Your Company Global - https://www.amazon.com/Take-Your-Company-Global-International/dp/1523004436)
Nataly's Newsletter: Making Global Work - https://www.linkedin.com/newsletters/7139295345749970944/)
