In this episode of the Women in B2B Marketing podcast, host Jane Serra welcomes Ashley Scorpio, SVP Revenue at Levitate Foundry, to discuss her career path from politics to B2B marketing - and why Partner Marketing is her top B2B Strategy.
Ashley and Jane dive into:
- Ashley's career path from politics to partnerships: and how marketing is leveraged across it all
- the importance of storytelling, whether selling a platform or an agenda
- building relationships with people from all walks of life
- creating win-win-win situations for everyone involved with partner marketing
- the unfortunate trend of layoffs in partner marketing
- the importance of executive buy-in when it comes to Partnerships
- the benefits of having partnerships, marketing, and sales under one person
- being intentional about your career and where you spend your time
Key Links:
Guest: Ashley Scorpio - https://www.linkedin.com/in/ashleyscorpio/)
Host: Jane Serra - https://www.linkedin.com/in/janeserra/ )
Levitate Foundry - https://levitatefoundry.com/)
**Our Village United - Elevate - **https://ourvillageunited.org/elevate/)
