Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople wh
You might have heard of this concept before. While it's nothing new, it's still rarely use
Everyone wants more leads, don't they? Well, in this episode, Bill shares with you a strategy o
I know...no one thinks of themselves this way, do we? Unfortunately, it doesn't matter how WE
This is part 3 of our 3-part series on "Selling a Premium Product in a Commodity Market."
OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven ques
This is part 2 of a 3 part series. In today's live training we address the elements of "Ge
The second part of this is ..."In a Commodity World." Every seller we know faces this prob
Calling at the right level is one of the biggest failures of sales teams today. The decision is made
Sorry to be so lame with the title but after 25 years of wokring with sales teams, Bill can make thi
The second of a two-part series on the proper Rules, Tools, and Attitudes. On today's episode o
This is a two part series on the proper Rules, Tools, and Attitudes to embrace to make a BIG differe
Are you having the right "price conversation" with your prospects? I bet not. How would we
Think of how much time we spend on the phone. Gobs, right? But are you using your most powerful tool
You are likely called on to make a 'presentation' upfront to a prospect. This is a good th
On this episode of The 2X Podcast, Bill gives you some simple ways to battle any resistance you enco
On this episode of The 2X Podcast, Bill address the letter he read on yesterday's podcast. If t
On this episode of The 2X Podcast, Bill reads a letter from a 2X Listener. It's a very vulnerab
If you're in a long selling cycle, things change all the way through - rapidly. Don't rely
In this episode of The 2X Podcast, Bill goes on a mini-rant, (It's a mini-rant because you&apos
The thought of writing a book sounds overwhelming, doesn't it? If you want to 2X your business
