Welcome to The Bill Caskey Podcast, the show for company leaders, sales managers, and salespeople wh
In this episode of the 2X podcast, Bill Caskey reviews the nine elements of a World Class Leader. Th
Dr. Brookh Lyons, author of "The Envelope System", jons me today to talk about business re
Without trying to be overly dramatic, that's my question to you: Are you sure you're commu
If I had a dollar for everytime that topic came up - Strategy or Tactic -I'd be a rich man. In
We so love to get to the features and benefits of what we sell, that we RARELY take the time to find
The process of creating and documenting ideas is elusive, isn’t it? Do I keep it in a journal? Do
People love "evidence" don't they? And we should all love it, too. It's evidence
Aristotle first came up with the concept of Modes of Persuasion (furnished by the spoken word.) In t
On this episode of The 2X Podcast, Bill addresses a very common mistake that most salespeople make w
In this episode of The 2X Podcast, Bill channels his inner marketing voice and shares what every sal
In this episode of The 2X Podcast, Michael Pici, Director of Sales at Hubspot (www.hubspot.com) shar
What do you do when things get tough? We all go through difficult times, but sometimes, those period
I say this a lot, not a big fan of the idea of "closing" a sale. But it's the vernacu
Lots of energy goes into ‘getting people to make decisions' in the right way (for us) of course
You might have heard of this concept before. While it's nothing new, it's still rarely use
Everyone wants more leads, don't they? Well, in this episode, Bill shares with you a strategy o
I know...no one thinks of themselves this way, do we? Unfortunately, it doesn't matter how WE
This is part 3 of our 3-part series on "Selling a Premium Product in a Commodity Market."
OK, so you don’t like my headline, huh? Well, I did it because in this episode, I address seven ques
This is part 2 of a 3 part series. In today's live training we address the elements of "Ge
