Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
80 to 90% of new product launches fail. So to lower the risk, companies do trial runs.&nbs
This week, we explore how business can be won or lost with spontaneous off-hand remarks. Not all adv
This week, it’s our annual Brand Envy episode, where I tell the stories behind some of the bran
This week, we explore the world of torture tests. Torture test commercials are o
This week, we explore the world of online reviews. These days, you can leave a review for anything -
This week, we explore the quiet world of ASMR marketing. ASMR stands for Autonom
Dum dum da dum. This week, we explore the lucrative world of Wedding Marketing. Weddi
This week, we explore how airports are now becoming brands. You may not know it, but airpo
This week, we explore the surprising ideas companies use to attract new customers. Like “F
This week, we explore why companies change valuable brand names when expanding to other co
This week, we look at the phenomenon of Set Jetting. That’s when tourists flock to a city to se
This week, it’s Part Two of our Album Covers As Marketing episode. In the 1980’s
This week on Under the Influence, we analyze album covers as marketing. We’ll look at
This week, we look at the fascinating ways sports teams market themselves. We’ll unpack why one stad
This week, we analyze how small brands outsmart their giant counterparts. We’ll look at a snack
This week, we step into the highly competitive world of Television Marketing. Between
This week, it’s the final episode of our 2019 season: Ask Terry. And as we do every year, we’re turn
This week, we look at banned commercials. The majority of the time, ads are banned fo
This week, we unpack the nuanced world of Advertising Disclaimers. We’ll look at
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our resea
