Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some
This week, we look at televised award shows and how they are very effective marketing for movies, Br
This week, we listen to the most creative radio advertising from around the world. It’s the toughest
This week, we explore famous products named after their inventors. Some products are so ce
This week, it’s our annual Brand Envy episode. This season, we look at four unique companies. O
This week, we look at famous animals in advertising. The ad industry has a long history of using ani
This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in
This week, we explore how the pandemic is affecting the world of marketing. Some products are tankin
This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero
This week, we look at the most famous movie posters of all time. The movie poster is the beginn
This week, we learn about famous female brand icons. In a marketing world full of Mr. Clea
This week, we explore what happens when an established spokesperson switches brands. We’ll tell the
This week, we explore how this new era of racial reckoning is affecting the world of marketing. 
We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store... Hosted on Aca
Well, this week it’s our annual show where we answer listener questions. Like - why the most popular
This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That m
This week, we explore the branding of diseases. Over the course of history, diseases have been named
This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our resea
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknam
Every episode of Under The Influence begins with an opening story. And after more than 300 episodes,