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Under the Influence with Terry O'Reilly

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin

Episodes

Total: 408

This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some

This week, we look at televised award shows and how they are very effective marketing for movies, Br

This week, we listen to the most creative radio advertising from around the world. It’s the toughest

This week, we explore famous products named after their inventors. Some products are so ce

S10E10 - Brand Envy 2021

2021/3/11

This week, it’s our annual Brand Envy episode. This season, we look at four unique companies. O

This week, we look at famous animals in advertising. The ad industry has a long history of using ani

This week, we look at one of the oldest advertising mediums - skywriting. From its beginning back in

This week, we explore how the pandemic is affecting the world of marketing. Some products are tankin

This week, we explore superheroes in advertising. Superman was the archetype of the modern superhero

This week, we look at the most famous movie posters of all time. The movie poster is the beginn

This week, we learn about famous female brand icons. In a marketing world full of Mr. Clea

This week, we explore what happens when an established spokesperson switches brands. We’ll tell the

This week, we explore how this new era of racial reckoning is affecting the world of marketing.&nbsp

We're back January 7th

2021/1/6

We’ve got a fun 2021 season planned for you. Here’s a sneak peek at what's in store... Hosted on Aca

S9E26 - Ask Terry 2020

2020/6/25

Well, this week it’s our annual show where we answer listener questions. Like - why the most popular

This week we’re talking about the Mandela Effect. It is defined as “collective false memory.” That m

This week, we explore the branding of diseases. Over the course of history, diseases have been named

S9E23 - Bookmarks 2020

2020/6/4

This week, it’s our annual Bookmarks episode - where we tell fascinating stories from our resea

Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknam

Every episode of Under The Influence begins with an opening story. And after more than 300 episodes,