Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
This week, we look at a category of advertising that doesn’t try to sell you something. As a matter
This week, we look at the reasons why successful companies suddenly change their names. Sometimes th
This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed
In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing au
This week, we tell the story of one of the most colourful characters in the history of Canadian adve
This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service
This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve
In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials ma
We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap
We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store… Hosted on Acast
It's our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative
This week, we talk about fake Hollywood brands. Whenever directors need a prop and there is no paid
This week, we explore cemetery tourism. Before the pandemic stopped travel in its tracks, graveyards
This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few sho
This week, we trace the history of trading cards. For over 150 years, companies have used trading ca
This week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t
This week, we profile the remarkable career of, arguably, the most successful women in advertising -
This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped coll
This week, we tell crazy stories from the world of advertising. High pressure, big money and impossi
This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll
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