Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin
This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at ho
Luxury Marketing is a category that is completely different from traditional brand marketing – becau
We're re-releasing all the episodes from the last season of Age of Persuasion in 2011.All episodes h
This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone
This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a sto
This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into o
This week, I tell the stories of four of my favourite brands. One holds the record for the most Osca
This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The resu
This week, we look at boring products. There is a truism in the marketing world - boring sells. And
In case you missed it, the team behind Under The Influence started a podcast network. We wanted to
This week, we look at how books are advertised and marketed. Over 2.2 million new books are publishe
This week, we look at the history of animated commercials. One of the very first hit the air in 1941
This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising bus
This week on Under The Influence, we tell the surprising origin stories of some famous products and
This week, we look at cities and towns that are actually named after companies. We’ll talk abou
To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Be
This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the bet
This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that a
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