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Under the Influence with Terry O'Reilly

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recordin

Episodes

Total: 408

We're back January 7th

2023/1/3

Happy New Year. We have a fun 2023 season planned for you. Here's a sneak peek at what's in store...

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a p

Even More Remarkable Brands

2022/11/26

This week, we feature our annual look at Five Remarkable Brands: A certain scientist who is such a p

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked

Mad Women

2022/11/12

This week, we look at the Great Women of Advertising. The Hall Of Famers who broke the rules, kicked

This week, it's Part Two of "Marketing Rock and Roll." As the 1980s unfold, technology changes rock

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the bigge

This episode looks at the concept of “Risk.” We tell the stories of the marketers who took the bigge

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all

Ageism In Advertising

2022/10/15

This episode is about how the advertising industry covets the 18 to 49 year-old consumer. Almost all

One our favourite episodes from our sister podcast, We Regret To Inform You: The Rejection Podc

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the t

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the t

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great

AOP Goes to the Movies

2022/9/3

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great

In this episode, we look at the Marketing Pioneers who created products that created indus

Marketing Pioneers

2022/8/20

In this episode, we look at the Marketing Pioneers who created products that created indus

The advertising industry has a long history of using real people in advertising. It may be a testimo

The advertising industry has a long history of using real people in advertising. It may be a testimo