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Marketing Against The Grain

Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of mar

Episodes

Total: 286

How do you change the mindset and consideration of your customers around your business? Kipp and Kie

How to Beat the Recession

2022/6/23

What brand was born in the recession and became one of the fastest-growing businesses in history? Th

How do you make a marketing plan when you don’t have the final say, your community does? Kipp and Ki

Is Web 3 Coming?

2022/6/16

Are Google and Facebook better today with the current level of advertising than they were 10 years a

What is a 2x2 and how can it transform your business? Kipp and Kieran chat all things 2x2! What it i

Why should marketers care about web 3? Kipp and Kieran discuss everything about web 3 and how it’ll

The #1 question every founder asks us is: How do I hire my marketing leader? Kipp and Kieran go on a

How do you balance rationality and irrationality as a business leader? How do you position your comp

As a business leader, how do you think about a recession, and what’s your approach? Hint: It’s not t

What’s a world-class brand that customers despise, but keep going back to? Hint: rhymes with Lion Ai

Today our hosts are joined by a top marketer, Hannah Fleishman, to discuss leadership and management

Marketing Monopoly

2022/5/19

It’s Monopoly with a marketing spin. Kipp and Kieran get creative with marketing strategies for mono

How do you mobilize your community as an early-stage startup? Capri Wheaton joins Kipp and Kieran to

How do you reduce the entry barrier for consumers as a marketer? Hint: Look at your customer touchpo

Who will own the next generation of the internet? We’re talking about the ownership economy, Kipp an

You’ve heard of this game before, now here’s the Marketing twist to it. Where Kipp and Kieran go hea

Why should brands care about the creator economy? Hint: There’s untapped power in independent creato

“What tips do you have for mid-level marketers to make an impact in their org this year?” We’re talk

There are now more NFTs than pages on the internet in 2010. Kipp and Kieran discuss what this means

What’s a great opportunity for brands and marketers? We’re talking intellectual property, genius lic